You won’t see me anywhere near your shops these days hm.”Ī spokeswoman for the retailer said: “This image has now been removed from all H&M channels and we apologise to anyone this may have offended. December 2022 (Advertising) Photographer: Rafael Pavarotti. H&M A metaverse design story A/W 2022 Campaign. “It’s a projection of your neocolonial thinking. In addition to clothes, shoes, bags, jewellery, make up and underwear there is also H&M Home fashionable interiors for children and adults. Model, Photographer, Stylist, Makeup or Hair Stylist, Casting Director, Agent, Magazine, PR or Ad agency, Production Company, Brand or just a Fan. Fashions for women, men, teens, children, and sportswear, underwear, footwear, and accessories. We have to do better.”Ī person tweeting under the handle vulkaanrots said they would boycott the store: “So the black kid gets to wear the H&M sweater with ‘Coolest monkey in the jungle’ and the white kid with ‘Survival expert’. If you look at other sweaters in same category, they have white kids. hm do you think this imagery is an appropriate representation of a young black boy?”Īlex Medina, who works in brand design, tweeted: “In the year 2018 there’s no way brands/art directors can be this negligent and lack awareness. Quality isnt the only reason some choose not to shop at H&M - the ethics of the brand generally, the poor quality control (sizing varies wildly), and sometimes the stuff just looks really cheap. The Labour MP Kate Osamor tweeted: “I was totally shocked, dismayed to say the very least, to find this online imagine. Shirts and jeans are not bad pickups, but I wouldnt bother spending on suiting, outerwear, or footwear there. One bears the words “Mangrove jungle” and “Official survival expert” the other has outlines of various animals including giraffes and tigers. The image of the model in the green hoodie has been removed from the H&M website two similar designs modelled by white children remain.
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